VIRTUAL EXHIBITION OF EQUIPMENT

The participation of manufacturing companies in exhibitions has a positive impact on various areas - from image to sales and profits. But not all organizations can afford to take part in such expensive and complex events. Problems are added by modern life realities - in the context of a pandemic, most enterprises around the world were forced to either suspend their activities or switch to a remote work format. Many public events, including exhibitions, have been postponed or canceled. A possible way out of this situation was the online format and the provision of services remotely.

How it all began
Exhibitions and fairs have a long history, but in the modern world, participation in them no longer has the same meaning as before. Expomarketing turns into an effective marketing tool, introducing the best direct marketing ideas and the essence of personal selling. The date of the first exhibition is not known for certain. Innovators who want to bring their ideas and achievements to the masses have long recognized that any innovation requires careful demonstration to spread. The history of the Russian exhibition business is quite young. But even several decades turned out to be enough for the accumulation of considerable experience in organizing and holding such events, ranging from regional exhibitions to international and world ones.

Online innovation
Maintaining the traditions of the exhibition business and combining them with modern trends and needs, the Go-proExpo project appeared. This is a global virtual platform for the trade of industrial equipment, which has no analogues in the world. The project consists of two main elements:

• Marketplace - a place dedicated to trade in equipment and technologies.
• Web applications - a virtual space used to showcase offers in real time.

The Go-proExpo project was created to unite manufacturers of all categories. It is a global marketplace for the best industrial equipment. A wide range of services and manufacturers presented on the portal allows you to choose the right equipment for any area of ​​production.
Advantages of a virtual exhibition

The future belongs to information technologies, and the Go-proExpo project is a direct confirmation of this. Any manufacturing enterprise wishing to present its products and expand sales markets can become a member of the portal. The online platform format has many advantages:

• Ability to always keep abreast of industry technical innovations. To visit the event, you just need to open the application on your computer, without having to travel to another city.
• Participants can be anywhere. The virtual platform effectively solves the problem of transporting samples of equipment and installations. Creation and development of layouts is carried out in the information environment. Manufacturers from any country where there is access to the global network can take part in the exhibition. Potential buyers get the opportunity to explore overseas markets and network with manufacturers from other countries without the huge expense of international travel.
• Promotion without restrictions. Regular exhibitions are limited to a few days, while participation in the Go-proExpo project is available 24/7 all year round. Potential customers can visit the manufacturers` virtual stands again at any time of the day.
• Lack of time frames. Participation in the exhibition implies a lot of preparatory work: booking tickets, sending equipment, organizing its return delivery and travel of employees, and decorating the stand. All this requires resources - both monetary and temporary. The virtual exhibition gives you freedom of action and does not limit you in time.
• Competitive advantages. Today it is difficult to surprise someone with the presence of the company`s website, colorful catalogs and media advertising. Go-proExpo opens a new chapter in the history of marketing and promotion, providing unlimited opportunities for realizing competitive advantages.
• Expanding capabilities and reducing costs. The cost of creating a virtual stand on the portal is much lower than the costs that are usually borne by a company deciding to take part in an exhibition. Unplanned expenses that can increase the allocated budget by several times is a harsh reality that every participant of events faces. Virtual space does not require money from you for travel, insurance, equipment delivery, preparation of advertising materials, while providing more effective results and modern promotion.
• Safety. The exhibition is held remotely, which guarantees complete safety for its participants and visitors in a pandemic.